Effect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable
نویسندگان
چکیده
The purpose of this study was to examine the effect environmental concern, attitude, subjective norms, perceived behavioral control and availability on purchase green skincare products in Jakarta with intention as a mediating variable. Data analysis used Partial Least Squares-Structural Equation Modeling (PLS-SEM). This purposive sampling method by distributing online questionnaires via google form 180 respondents. results showed that attitude had positive significant products, while norms did not significantly affect products. Intention has influence can mediate concern towards purchasing
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ژورنال
عنوان ژورنال: Jurnal ilmiah manajemen dan bisnis
سال: 2022
ISSN: ['2655-7274', '2460-8424']
DOI: https://doi.org/10.22441/jimb.v8i1.14499